World Health

Buffer became one of the many companies to have noticed a sharp decline in social media referral traffic and engagement. Actually, many business owners, social media pros, and marketers will tell you the same thing about their blogs. Does it mean that blogging is dead? Not really. People are just overwhelmed because: There is too much content available. According to MarketingProfs , 2 million blog posts are published every single day! Posts are also getting too long. We try to speak to too many readers at the same time. The tone doesn’t feel as personal as it used to be. And let’s call a spade a spade. Our infatuation with numbers (of followers, social shares, etc.) has become almost pathological. “People need to have at least 100,000 followers to be able to contribute to our platform. How can we measure someone’s influence otherwise,” someone told me a couple of weeks ago. Wanting your audience to have the most detailed information possible is defini...

We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication.  Some recent data points from some of the very large companies fueling the growth yet again highlight just how big a deal this is. Within five years, 200 billion so-called smart objects will be deployed,  according to Intel’s latest guide to all things IoT. That translates to 26 smart objects for every human being on earth. Of course, many of those objects will be in all types of locations, like homes, buildings and cars. However, no one really knows how quickly consumers will adopt connected devices for their homes. For example, most (64%) consumers say they don’t even know much about smart home technology, according to a recent Harris Poll survey of 2,000 consumers. The most obvious and also most popular connected home device is the smart thermostat, which may be driven by the practical ability to save money by more accurately managi...