It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent this year. While big brick-and-mortar retailers are embracing shoppers that scan in-store products by providing better pricing and more details, smaller ecommerce businesses can help online shoppers in unique ways. Here are nine things ecommerce companies must implement this year to harness the power of selling online. 1. Better mobile optimization of the entire site. This includes the home page, category pages, product pages, supporting pages (about us, contact us) and checkout. Mobile optimizations serves two primary purposes: (a) an increased visibility across the web, especially in search engines and shopping directories; and (b) it provides an ideal user experience. A recent study published by Elastic Path, the ecommerce platform, shows that people who shop in physical stores an...