Stop worrying about likes, comments and shares on Facebook ;-))
Facebook ANZ’s head of automotive told marketers auto brands should stop worrying about “likes and comments and shares” and instead should focus on their bottom line. During a panel at Mumbrella’s Automotive Marketing Summit yesterday, Ted Bergeron said: “Facebook and Instagram – it’s a channel. It’s not social. When you talk about likes and comments and shares, that’s wrong. We want to talk about how many cars did you sell? How many leads did you get? How many eyeballs did you get?” “If you have 15 million people on the platform every month, 12 million every day, on this device: it’s broadcast. There’s no difference to how we used to describe TV, out of home and print,” he added. Read More Here <<=>> https://goo.gl/FjHLsZ