Lady Gaga Opens Her Own Social Network
Littlemonsters.com is the first of what will likely be a whole bunch of personal social networks for artists. This more-or-less competes with a Facebook fan page.
Littlemonsters is sort of a cross between Pinterest and a classic old-fashioned bulletin board, where you can post a topic and have a discussion. But it's all Gaga all the time.
This site is the showcase for Gaga's startup, Backplane, which raised about $5 million last winter in a series A round from Sequoia Capital, Greylock Discovery Fund, Founders Fund, and others. Backplane's goal is to build sites like Littlemonsters for all kinds of celebrities.
Like all things Gaga, there's every reason to believe that Littlemonsters and Backplane will be successful.
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