6 Must-know Content and SEO Tips
Here are a
few tips that will help entrepreneurs and small
business owners:
- Practice “intentional marketing.”
Keyword density isn’t dead, but the game has changed. You
definitely want keywords in there, but more importantly you really
want expert verbiage.
For example, say you have a website about golfing. Google wants to
see that you’re talking about expert topics related to golfing:
the best golf courses, new clubs and balls, etc. Traffic is going to
come in through all these channels that are related to golfing and,
because of that topical incoming traffic,
Google will rank your golfing website very high for those terms.
- Brand yourself properly. How you brand yourself is
everything. It's all about how to position one's brand as a force in
the content marketing space.
- Don’t underestimate word of mouth marketing. It's
your brand
advocates who's going to
talk you
up to everyone they know.
Much of the
deal that can
take you to the top comes
because of word of mouth marketing.
People would
say good things about you,
someone overheard that, and bam! A big fat deal landed on your
plate.
- Build your list! This is so important for new business owners. It’s not essential, but it sure does help when you’re trying to get the word out to people that care.
- Structure recurring income. It's a form of income that doesn’t require you to constantly produce something. There would be no need for schlepping your service anymore like many creative people have to. Take a web designer: they break into the market because they’re good at designing websites, but they have to constantly be working to get paid for that service. The earlier you create a recurring income, the better.
- Understand buyer’s intent. No matter what Google does with their SEO algorithm, understanding a buyer’s intent will always be the best marketing tactic. Find out why people are buying your product and learn what accompanying products they might be craving.
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