Your Business Needs a Twitter Account <=> 5 Reasons Why
While
Twitter’s growth is said to be in
decline,
the 140-character social network is still a valuable asset for your
business. Why?
Because
it’s almost
1 billion users still
have significant influence over your customers and an ability to
amplify the reach of your content. Maybe you feel intimidated by
Twitter
or
don’t see value in it for your company. Perhaps your ROI is hard to
track and you prefer to rock out on Pinterest. But
this doesn’t mean you should ignore the blue bird and disregard
having a Twitter account altogether.
Here’s
why:
It enables you to curate user-generated content
Twitter is the ideal medium for content curation. In fact, it’s essential to curate content if you’d like to keep your fan base active and engaged at all times. Or produce tons of personal content on a daily basis that is mission impossible for most businesses.
According
to U.S News,
85 percent of followers feel more connected with businesses after
following them. And 72
percent
of followers are more likely to buy something from a business they
follow. Most
people feel flattered when a brand acknowledges them and shares their
content.
It can expand your customer base
Twitter
chats are a great way to expand
your professional network and
learn a few more things about the subject as well. By
actively participating in the conversation and exchanging thoughts
with other tweeters, you leverage your authority and credibility. On
top, you get plenty of ideas and tips for your content, as you now
know what interests your target audience.
Check
out Chat
Salad or
Twubs
Twitter Chart to
find the latest chat schedules for different industries.
Next
step – host a Twitter chat yourself! You may need to get
some training first and
wait till your followers base grows to reach the best results, but
the reach of Twitter chats can not be underestimated.
It helps build relationships with influencers
You’d
like your business to be acknowledged by the industry experts, right?
Most probably you have even reached out to some of them via email or
Facebook and got some luck. Or not.
Twitter
can be an excellent medium to start building
relationships with industry thought leaders.
Start engaging with them by curating their content, mentioning them,
asking relevant questions or answer their queries. Get them to know
you and identify you as “a lovely helpful chap” from Twitter,
rather than a stranger asking for something out of the blue. If
you create a connection through Twitter, next time you reach out to
them with a quick favor, the chances are you’ll receive a positive
outcome.
It’s great for customer support
Long
gone are the days when people just ring up a company to complain. Now
users prefer to get social and publicly reach out or bash companies
on social media.
If
you are not on Twitter, you may have no idea of how your reputation
is screwed or praised by the community. Use Twitter to offer
effective, timely support to your users.
It works for viral promotions and special offers
Imagine you’re launching a new add-on service, or you’ve got some hot seasonal discounts to promote. Twitter is the place to be when it comes to launching viral campaigns.
Here’s
a recent case study to illustrate the concept. Virgin America decided
to do a Twitter
announcement about
their selected flights now equipped with Netflix. A single Tweet
placed them on top of the trending news section and right in the
middle of that week’s conversation according
to word cloud.
It also resulted in landing extensive press coverage and getting a
96% positive sentiment from the audience.
How
can you do it?
Spice
up your Tweets with full-featured images (440 x 220 px).
Turn
your promo codes, announcements and calls-to-action into appealing,
inspiring,
and fabulous graphics that
could be later repurposed for other social media networks like
Instagram, Facebook or Pinterest.
Also,
make sure to Tweet at the optimal times when most of your audience is
online.
Read
More Here <<==>>
http://www.jeffbullas.com/#5RwImgvMIDoTpJk1.99
Комментарии