_|[_Rise of Direct-to-Consumer Brands_]|_;-))_
Companies
no longer have to be massive international enterprises or part of the
Fortune 500 to be household names or achieve success. The market no
longer only belongs to brands like Johnson & Johnson.
A
whole new generation of direct-to-consumer brands is on the rise and
might one day even overtake the established big brands. Their quick
rise has left many people scratching their heads.
How
Direct Brands Achieve Brand Loyalty
What
many direct brands do well is opening up a dialogue with their
customers. Broadcast media was not the only thing in the way of the
brand-customer relationship.
Direct
brands see what their customers need and want and what inspires them
in real time. These brands work with this information to cultivate
content and products.
They
find out quickly if what they are doing is effective or not, and can
change to suit their goals and their customers’ needs with no
middlemen. This direct relationship makes consumers feel valued and
heard. It can lead to repeated purchases and even brand loyalty.
Direct-to-consumer
brands often succeed in this new marketplace with branding that
incorporates a strong purpose. They tell interesting stories that
engage their customers. While they lack the benefits of traditional
marketing, they do have something: first-party
data. This is because they collect opt-in identity data and
build their content and services around it.
Direct
brands can interact with customers in a whole new way. This allows
them to tailor their branding, content, services, products, and
storytelling to their online customers. Brands don’t tell customers
what to buy, but instead, create a relationship with them. This new
type of marketing is intimate and empathetic. It is social and
involves an open dialogue and communication. ;-)) 
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