The Female Inner World Affected by the Media
The media ads can provoke gender discrimination issues by dividing things as belonging to «feminine» or «masculine» worlds. Mrs Kilbourne started collecting ads in the late 1960’s – since 1979 she’s made a series of presentations called ‘Killing Us Softly’. She claims that women in the media ads are often being exposed in funny or unnatural poses. And things belonging to ‘feminine’ are expressed in an insultive manner. So, how has the overall picture changed over the years?
Gender imbalance issues haven’t gotten better over the time. Statistically, women in media have made just a little step forward over the past 6 decades. For nearly 60 years, gender inequality on screen has remained largely unchanged and unchecked. Without an educational voice and force for change, this level of imbalance is likely to stay the same or worsen. All facts are supported by research conducted by Stacy Smith, Ph.D. at the USC Annenberg School for Communication & Journalism.
According to Mrs. Kilbourne, the first thing which advertisers do – is that they surround us by the images of an ‘ideal beauty’. From the very young age women are made to believe that they must spend enormous amounts of time and money to achieve that beauty. But the failure is inevitable and it affects much the self-esteem.
Real girls and women measure themselves against this ideal image every time they see it. And it is really unreal to achieve – because nowadays the digital technologies are used to edit the pictures. The computer programme combines perfect features of several different women to make up this perfect image. Besides, women’s body is taken in as a set of different separate objects and terrible emphasis is made on physical perfection.
All the above facts show that an image of an ideal woman in media ads can lead to a depression among real girls and women. It occurs because they cannot reach the promoted by media ideal ‘feminine’ qualities – and it is impossible in fact. Constant feeling of an unsatisfied self-esteem undermined by the numerous media ads can lead to a depression.
Works Cited
1. https://drive.google.com/file/d/1DtQfGF2BQQhvBvw4EhjKEkIHCnueNbIy/view?usp=sharing
2. Geena Davis Institute on Gender in Media https://seejane.org/research-informs-empowers/gender-in-media-the-myths-facts/
Gender imbalance issues haven’t gotten better over the time. Statistically, women in media have made just a little step forward over the past 6 decades. For nearly 60 years, gender inequality on screen has remained largely unchanged and unchecked. Without an educational voice and force for change, this level of imbalance is likely to stay the same or worsen. All facts are supported by research conducted by Stacy Smith, Ph.D. at the USC Annenberg School for Communication & Journalism.
According to Mrs. Kilbourne, the first thing which advertisers do – is that they surround us by the images of an ‘ideal beauty’. From the very young age women are made to believe that they must spend enormous amounts of time and money to achieve that beauty. But the failure is inevitable and it affects much the self-esteem.
Real girls and women measure themselves against this ideal image every time they see it. And it is really unreal to achieve – because nowadays the digital technologies are used to edit the pictures. The computer programme combines perfect features of several different women to make up this perfect image. Besides, women’s body is taken in as a set of different separate objects and terrible emphasis is made on physical perfection.
All the above facts show that an image of an ideal woman in media ads can lead to a depression among real girls and women. It occurs because they cannot reach the promoted by media ideal ‘feminine’ qualities – and it is impossible in fact. Constant feeling of an unsatisfied self-esteem undermined by the numerous media ads can lead to a depression.
Works Cited
1. https://drive.google.com/file/d/1DtQfGF2BQQhvBvw4EhjKEkIHCnueNbIy/view?usp=sharing
2. Geena Davis Institute on Gender in Media https://seejane.org/research-informs-empowers/gender-in-media-the-myths-facts/
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