Half of smartphone owners use mobile shopping apps
While smartphones surpassed more than half of mobile phones in use in
2012, another milestone was recently achieved as half of U.S.
smartphone owners (50.3%) used mobile commerce
apps in June 2012, according to new research from Nielsen. Overall, 48
million smartphone owners used apps in Nielsen’s shopping/commerce
category, accessing shopping apps 17 times on average during June.
Major brands already well-known for online buying are behind the most-used smartphone shopping apps. In June, eBay Inc. and Amazon.com Inc. attracted 13 million and 12 million unique monthly visitors, respectively, Nielsen reports. Bricks-and-mortar retailers like Target Corp. received significant mobile traffic from shoppers looking to find the best deals in their local retail stores, the research firm adds.
Amazon is No. 1 in the Internet Retailer Mobile Commerce Top 300.
Major brands already well-known for online buying are behind the most-used smartphone shopping apps. In June, eBay Inc. and Amazon.com Inc. attracted 13 million and 12 million unique monthly visitors, respectively, Nielsen reports. Bricks-and-mortar retailers like Target Corp. received significant mobile traffic from shoppers looking to find the best deals in their local retail stores, the research firm adds.
Amazon is No. 1 in the Internet Retailer Mobile Commerce Top 300.
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