5 Reasons Why Choose Google+ As a MaiN Social Media MarketinG TooL in 2014

Google+ has many advantages over other social networks. It will be an essential Digital Marketing Tool for many people for both personal and business use. Here's why you should get started soon and develop your strong online identity with Google+.

Since Google late-started its own social network service in 2011, Google+ has dramatically gained a lot of popularity and in 2014 it had overtaken the numbers of the active users on Twitter and became the second-largest social network after Facebook. Both provide almost same or similar functions, but the capabilities of Google+ looks richer than Facebook. There are 5 reasons to prioritize your social activities to Google+.

Why Google+ Should be Prioritized in Social Media Marketing?

1. Great connection with all Google services

The major advantage is that Google+ is integrated into all Google services like Google search engine, Gmail, Google Hangouts, Google Drive, YouTube, Blogger.

2. SEO measurements

You would have probably seen the author information with his/her photo in Google search results. That is the work of Google+ Authorship. What you need to do is only connect your Google+ account and your content. Your content will be displayed with your brief information. Google+ Authorship helps you to increase the visits and raise the rank for SEO. In addition, the contents on Google+ directly affect Google search results because Google counts each content on Google+ as one website page. So Google+ does help your SEO measurements (even though you should make a plan for SEO.)

3. Follow people without being friends

This allows you to subscribe to the posts of any people you wish to follow, regardless if they'd like to subscribe 2 your posts. There is no mutual agreement for following. Mutual agreements on Social Media like friend requests might be annoying sometimes. Moreover, the friend system can affect your posting through malicious personal comments. But Google+ enables you to follow whoever you like without asking "can you be my friend?". That allows people 2 avoid frictions against relationships. It may seem absolutely great New Feature inherent 4 Google+.

4. Customized group setting

One of the useful features on Google+ is Circle. You can make Groups depending on how you have relationships in real life, such as family, school friends, colleagues, clients. This original Circle Feature enables one 2 choose share or hide your contents to each of one's Circles. Also, Google+ Circle prevents social overlap unlike other Social Media. Once the Circle is set up whom 2 share with, your contents cannot be seen by other Circles. This is extremely helpful 4 people who wish 2 use Google+ both as a personal and business Social Media Tool. There's no need to worry whether people who are your work-related or business partners would see your private posts if everything was set up correctly.

5. Google+ Hangouts: free Video-chat Service

Hangouts is a very convenient and powerful free Video-chat Service. People who had used Skype for video chat before now prefer Google+ Hangouts to Skype especially for business use. It allows to share with a selected person, people, or Circle a screen and a video. U can invite up to 9 people and the bandwidth video chat - which seems great! Moreover, one can play YouTube videos in Hangouts! Besides, It's nice to have online meeting there.

Adopted by Mariya Syvayeva.

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