World Health

Google and NASA have been working on a lightning-fast quantum computer that is 3,600 times faster than a supercomputer at solving complex problems. Has Google won the race to build the world’s first commercial quantum computer? The technology company’s artificial intelligence lab believe they may finally have proof that their opinion-dividing quantum computer actually works. Google and Nasa announced they were collaborating on the D-Wave X2 quantum computer, which they say is 100 million times faster than a conventional computer chip, in 2013. It can answer certain algorithms in seconds rather than years. Google director of engineering, Hartmut Neven, said: “For a specific, carefully crafted proof-of-concept problem we achieve a 100-million-fold speed-up.” In a blog post he added: “We found that for problem instances involving nearly 1,000 binary variables, quantum annealing significantly outperforms its classical counterpart, simulated annealing. It is more

Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen J.Steinbeck

In today's connected consumer marketplace, a brand is a fluid idea that is shaped by those who wear it, work for it, buy it, make it, and love it. If you are attempting to create a new brand in this current social environment, here are six imperatives you need to be aware of. 1. Up The Periscope Acknowledge that we live in a brand filled universe, and your brand will not be an island. Carefully consider and identify key complimentary brands that your target consumer engages with online. One way to perform this exercise is to interview an existing client or customer. Ask them whom, other than your brand, they follow on Facebook, follow on LinkedIn, tweet to on Twitter or follow on Instagram. Ask them about their levels of engagement. Are they active or passive? Pick 5 brands that your target consumers love and consider how your new identity will sit within the existing customers social ecosystem. There is no substitution for consumer insights and this exercise is inval

Huawei said Western Europe proved a lucrative market for its Consumer Business Group in 2015, with sales revenue in the region growing 45 per cent year-on-year. The vendor said total sales order value in Western Europe exceeded $2 billion (€1.8 billion) on the back of an increase in the number of its smartphones on sale in the region, closer operator and channel partner collaborations, and an improved retail experience for consumers. Richard Ren, CEO of Huawei's Consumer Business Group in Western Europe, said the company is offering more mid- and high-end smartphones in the market, and that its products "can be experienced in the majority of the region's shopping hot spots." The company's efforts surrounding smartphones, collaboration and retail experience "are clearly reflected in the high sales performance but also in the increased brand awareness in the region," Ren added. Ren said that Huawei will aim to build on its successful

More than 2 billion people across the globe will have access to the Internet via a mobile device next year, accounting for well over half of the 3.2 billion Internet users worldwide in 2016. This predicts IDC in it's annual report. The research company said the total number of mobile Internet users is forecast to rise at a pace of 2 per cent annually through 2020, while the number of people accessing the Internet exclusively via a mobile device will increase by 25 per cent a year over the next five years. However, IDC noted that this might change if new methods of accessing the Internet are successfully introduced. For example, Google, SpaceX and Facebook are among some of the companies that plan to make the Internet available to the other 4 billion people on the planet via high-altitude planes, balloons and satellites. Scott Strawn, programme director, strategic advisory service at IDC, also noted that as the number of people accessing the Internet via a mobi

A study paid for by the Colorado Tourism Office presents evidence that marijuana is playing a larger and larger role in attracting tourists to the state, The Denver Post reports. Marijuana businesses have been arguing as much for years, but state tourism officials had maintained that the recent bump in the number of visitors to the state - breaking multiple records in the past two years - was due solely to innovative tourism marketing moves, such as the state’s “Come To Life” ad campaign. Surveys conducted in October and November, though, which account for the percentage of potential tourists that could have seen the ad campaign, show that some 49 percent of tourism decisions were influenced by the state’s marijuana laws. Despite this, the survey doesn’t account for any potential loss of tourism due to the state’s marijuana laws. Furthermore, only 8 percent of survey respondents said they had visited pot shops - although of this 8 percent, 85 percent said that mar

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#1: Word of mouth advertising Encourage customers to talk about your small business on social, professional networks and to share their opinions-boosting your chances to get their friends in the door. You trust your friends and value their opinions. That why it is critical to tap into your customers who are willing and able to share your excellent products/service with their tribes. #2: Social media is a must If you don’t have a business page for your small business on top social media sites -build one today. This includes Facebook, Twitter, Instagram, and LinkedIn. Each one offers a different format, but all allow you to connect and talk to your customers and would-be clients on a personal level. In today’s digital era, it’s a must to ensure your brand and your customer base grows. #3: Your website Every component of your marketing plan is going to come back to your website. Don’t cut corners. It’s where your visitors find out who you are, what you believe in

Some 55% of consumers say that their customer service expectations have increased over the past 3 years, according to IBM Retail Research. Additionally, 55% of consumers say that they have moved from at least 1 company in the past year due to poor customer service. Have consumers changed their attitudes about customer service that drastically? No, consumers have not changed. We've always wanted to be independent. Technology, however, has finally caught up with us and enabled us to do more than we could before. Between crowdsourcing, video tutorials, and online communities, consumers arguably know more about products and services than a company's customer service representatives know about them. Moreover, consumers would rather conduct and complete an interaction on their own. We are in the middle of a transition from preference to reliance for autonomous service. This transition is radically shifting the power of the customer-company relationship from bra

So you’ve lost your phone. We’ve all been there. It was just  in your pocket a minute ago - and now it’s gone. Maybe it’s just in your other coat, or maybe it’s already in the hands of someone who found it on the sidewalk. Either way, all you want to do is get it back. Thankfully, there are plenty of ways to get a hold of your missing phone. If it’s a smartphone (or even a tablet) running iOS, Android , or even Windows Phone, chances are good it already has the software needed to hunt it down - or there’s an app you can remotely install to find your phone. If your lost phone happens to be a smartphone, all three of the major smartphone platform providers ( Apple , Google, and Microsoft) now include phone retrieval technology in your smartphone, in case you ever end up losing it, but don't forget to install a “find my phone” app. Usually, the way these apps work is through the account associated with your device. For Android devices this is your Google account

One of the most intoxicating measurements in all of marketing is “ web traffic .” It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly all of this traffic is represented by people who take a quick glance at our site and never return. They are tourists, not residents. Trust, not traffic I want to challenge you. Are you taking the easy way out in your marketing plan? Are you spending money on advertising and SEO because they are familiar and you can get the budget approved? Because it’s convenient to out-source to an ad agency (and out-source accountability)? On the other hand, building trust instead of traffic takes time, a new content marketing mindset, a new commitment, and perhaps even a leap into the unfamiliar. The economics of transmission The CMOs in this